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Terms and Conditions of use

Website Terms of Use

It is important that you read these Terms of Use, as well as our Privacy Statement, before using this website.

By accessing this website, you agree to comply with and be bound by the Terms of Use set out below. In the event that you enter a contest on this website (hereinafter: the “Contest”), you will also be subject to the contest rules (hereinafter: the “Contest Rules”) that are accessible on this website. Please note that Les Producteurs de lait du Québec and its affiliates (hereinafter: the “PLQ”) may change these conditions from time to time and, therefore, it is your responsibility to review the Terms of Use at the time of using the website. If you do not agree to comply with these Terms of Use, you are not authorized to use the website.

Use of this website and all of its content is allowed only for personal, non-commercial use. You are therefore not permitted under any circumstance to use, resell, dispose of or otherwise alienate any information or material whatsoever available on the site, unless stated otherwise.

This website is intended for the use of residents of the province of Quebec. Only Quebec residents may enter the Contest. This website and its content are hosted by a server located in the province of Quebec, in Canada, and have been designed to comply with the laws in force in this province. This website and its content are therefore subject to Quebec law and the laws of Canada that apply in this province. If you access this website from a location outside Quebec, you are responsible for ensuring that you abide by the laws applicable in the country from which you are accessing the website, since use of the website is permitted only in countries in which all of the present terms and conditions apply. You assure the PLQ that you will not use this website for any purposes prohibited by law, and you undertake to abide by all applicable laws, whether local, national or, depending on the case, international. You are entirely responsible for seeking information from your legal advisors specifically concerning the use of this website in locations other than Quebec. The courts of the judicial district of Montréal in Quebec, Canada, exercise sole jurisdiction over this website and its use.

User Agreement

You can browse this website for entertainment purposes or to participate in, where applicable, activities or the Contest, but under no circumstances can you reproduce, broadcast, publish, distribute, publicly display, communicate, revise, edit, modify, transmit, download, print or use any material or information whatsoever on this website in any way unless stated otherwise. As more fully detailed below, several materials on this website are subject to copyright and other intellectual property rights, and any unauthorized use of these materials may be in violation of copyright, trademark or other related applicable laws. As specified below, the use of any material or trademark, whether registered or not, including those of the PLQ, in any way other than as specified in these Terms of Use, is strictly prohibited.

Except as provided by our Privacy Statement and subject to the specific provisions of these Terms of Use and the Contest Rules, where applicable, any information or comment that you submit or post on this website will not be considered confidential.

Website Launch

This website may enable a user to post or submit content on or from this website. If such is the case, posting or submitting on or from the website content that invades another person’s privacy, in other words material that contains their name, photograph, likeness or voice, without that person’s consent, is prohibited. The content must not be inappropriate, must not notably be explicitly sexual, offensive, harassing, discriminatory, libellous, violent, malicious or hateful. It must also not contain images or language that are suggestive or encourage illegal activity, and must not promote a product or service other than those of the PLQ, music with protected content or any material that violates the laws of copyright or other intellectual property rights of a third party if used without permission, or any material that contains a virus, defect or other harmful or disruptive component. The PLQ reserves the right, at its sole discretion, to publish in whole or in part, to refuse to publish in whole or in part, or to remove any content it deems inappropriate for any reason whatsoever and reserves the right to ban anyone who does not follow these rules. The PLQ makes no representations regarding control over user-submitted content. However, it reserves the right to act or intervene so that content remains appropriate. However, it is impossible to predict and control all material transmitted on the website, and the PLQ therefore cannot ensure immediate removal of inappropriate content. It reserves the right but not the obligation. It is understood that the PLQ accepts no responsibility for any damages whatsoever that any person may incur arising from content posted on the website (including user-generated content).

By submitting material on this website, you are giving the Producteurs de lait du Québec and its representatives the right to reproduce, broadcast, publish, distribute, publicly display, edit, modify and/or translate your content and, where applicable, permission for other users to transmit, print and use it for personal purposes, without renumeration, for the purposes of the activities or the Contest on www.fromagesdici.com and any other PLQ website, or for advertising or publicity purposes of the website and PLQ, or in any other medium around the world with no time limit. You also consent to your surname, given name and city being used in connection with the content you submit. You warrant that the content you submit is original, that you are the sole author of the content or, if others contributed to the creation of the content or appear in it, that you have obtained all rights and authorizations for its use according to these Terms of Use and that you do not violate any law or the rights of any third party. Upon request, you agree to provide the PLQ and its representatives with the above-mentioned authorizations. You acknowledge that the PLQ and its representatives are not responsible for the use and publication of the content you submit for authorized purposes and that they cannot be held liable for any contravention hereof or of the Terms of Use of the website by users. You agree to reimburse the PLQ and its representative the amount corresponding to any expense incurred by them for any damage or claim that may arise from the use or broadcast of your content for authorized purposes.

Website Security

Communications over the Internet are still not guaranteed to be fully secure and confidential, as there are chances of data being intercepted, lost or altered. You recognize and agree that the agents, representatives and employees of the PLQ and of its advertising and promotional agencies cannot be held liable at any time for damage resulting from faulty computer components, software or communication lines, relating to the loss or absence of a communications network, or relating to any failed, incomplete, incomprehensible or erased transmissions through any computer or network. You also agree that the agents, representatives and employees of the PLQ and of its advertising and promotional agencies cannot be held liable for any damage or loss resulting in whole or in part, either directly or indirectly, from the downloading or printing of any material, form or online entry form or from the transmission of any information or material (including user-generated content) shown on the website, if applicable. If the use in any manner whatsoever of the material, a form, an online entry form, information, content or another item accessible on the website results in the need for servicing, repair or correction of your equipment or data, you will assume all the costs.

Externals sites

This website may provide links to other websites. Unless stated otherwise, those sites were developed independently of the PLQ by third parties over which the PLQ has no control. The PLQ does not verify the content of those websites and therefore does not provide any assurance as to their content or management. The inclusion of information, documents, content or links in the PLQ’s website must not be interpreted as an explicit or implied endorsement of the products or services of a third party.


The selection, arrangement architecture and enhancement of the content and other website features, as well as any material or information that is published or otherwise accessible through this website, including, without limitation, articles, photos, images, sound or video recordings, illustrations, drawings, software and other documents are covered by copyright and belong either to the PLQ or to the person who is named as copyright holder, according to the representations made to the PLQ, or are published on this website with authorization from either party, as the case may be. Unless stated otherwise, any form of reproduction, modification, redistribution, publication, transmission, transfer, sale, distribution, running, posting or operation of this website, in whole or in part, without the copyright holders’ prior consent is a punishable violation of copyright. Subject to what is set out below, you may be authorized to transmit and print the content provided by users, only for personal purposes or any other purpose provided for under the activities or the Contest. The PLQ make no representation and by no means guarantees that the information and material do not violate the rights of another person or entity.


Certain names, words, titles, phrases, logos, concepts, graphic representations, icons and trademarks shown on this website may be trademarks of the PLQ. Unless stated otherwise, the downloading, retransmission, reproduction or modification of any trademark whatsoever shown on this website is a violation of the Trade-marks Act.

Disclaimer of warranty and liability

This website and all the information and material it contains are provided “as is” without any warranty of any kind, either explicit or implicit. The PLQ may not, under any circumstances, be held liable for any damage or harm sustained by any party whatsoever in connection with this website or any related site. You agree to indemnify and hold harmless the PLQ from any claim, loss or damage resulting from or caused by your non-compliance with these Terms of Use.

The information shown on this website could contain inaccuracies, typographical errors, errors, defects, viruses or other harmful components. The PLQ makes no representation and in no way guarantees that problems of this kind will be corrected or that access to this website will be uninterrupted. Information conveyed by this website may be changed from time to time.

Privacy Statement

Collection of Personal Information

The PLQ does not collect any personal information about you when you are merely browsing this website. Some personal information, such as your surname, given name, address, email address, age and telephone number may be required of you, particularly when you participate in activities or the Contest, when you voluntarily transmit information from this website to a third party or when you provide such information for the purposes described on the website. In any case, you can refuse to give us this information, though this may affect your ability to participate in the activities on the website.

Your friends’ email addresses and other personal information you provide to send them a message from the website or another platform, where applicable, are not collected by or saved in any form by the PLQ, unless they have signed up for activities or the Contest and/or have agreed to receive communications from us. Furthermore, when you choose to send a message from the website to another person, you guarantee the PLQ that you are authorized to send the person such a message given your family or personal relationship. In evaluating the existence of a personal relationship, the following factors should be considered: shared interests, opinions or experiences; in-person meetings; frequency of communications and time since the last communication.

Use of Personal Information

This personal information will be used solely for the specific purposes described on the website and to follow up on your requests or allow you to participate in a desired activity, and only the PLQ, its agents or service providers and advertising and promotional agencies are authorized to use such information. Your personally identifiable information will not be disclosed to a third party under any circumstances without your consent. We will not share your personal information on Facebook or any other platform or with a promotional partner, unless you have specifically consented to let us do so.

In some cases, the use of your personally identifiable information may be justified or permitted, or in cases where the PLQ is required to disclose this type of information, including where required by law or by an injunction or order from a court, an administrative agency or another government tribunal; to protect the rights, confidentiality or property of a third party; or where the information is of a public nature.

The PLQ will take reasonable measures to ensure that any personally identifiable information provided to it remains accurate, current and complete for the use for which the information was meant. The PLQ save this type of information only for the required time and destroys, erases or converts this information to an anonymous form when it is no longer required.


The PLQ is committed to protecting your personal information and will take reasonable measures against loss, abusive use and changes to this information. The PLQ’s service agents or providers and advertising and promotional agencies who will have access to your personal information as they provide services to the PLQ are obligated to maintain confidentiality and are not authorized to use this information for any other purpose.

Update and removal

You may choose to receive communications from the PLQ by completing the subscription form, by checking off the appropriate box on the online entry form or in another manner. You may decide at any time to update your personal information by contacting us by email. Please refer to the “Information” section of these Terms of Use.

At any time, you may decide to cancel your consent to receive these communications by using the unsubscribe mechanism included in each of our communications or by contacting us by email or telephone. Please refer to the “Information” section of these Terms of Use. We ensure that your unsubscribe request will be processed within 10 days.

We also enable you to request that any of your personal information we have collected be removed from the databases of the PLQ, its agents or service providers, or its advertising or promotional agencies by contacting us by email or telephone. Please refer to the “Information” section of these Terms of Use.

Please note, however, that withdrawal from one of our lists or changes to your personal information in our database will have no effect on the information held by Facebook or any other third-party platform. You must read the policies of Facebook or any other platform to obtain the information needed to do so.

Non-Personally Identifiable Information

You acknowledge that we may collect information about you that cannot be used to personally identify you, for example: the type of web browser your use or the operating system of your computer and the domain name of the website through which you accessed our website. In addition, when you visit our website, we may save information on your computer as a cookie or similar file. Cookies allow us to tailor our website or promotions to your interests and preferences. Several web browsers give you the option of erasing cookies from your computer’s hard drive, intercepting them or receiving a warning before they are saved. Please read your web browser or help screen’s instructions to learn more. If you refuse to accept cookies, you will still have access to the website, but this may negatively impact your browsing or you may not be able to enjoy certain services for which registration is required. The PLQ does not automatically collect your personally identifiable information, but may use triangulation with personal information you may have provided in the past and which may allow you to be identified. Furthermore, in some cases, the PLQ may depersonalize the information it collects so that visitors are no longer identifiable.


The information on our website is not meant for children under 13 years of age. The PLQ does not knowingly collect personal information from children under 13 years of age. In any case, we encourage parents and guardians to participate in their children’s activities and to supervise them when browsing the Internet. Parents can access the information provided by their minor children, as well as correct or delete it. They can also request that we no longer contact them, where applicable. The Contest is for adults only.


The information on our website is not meant for children under 13 years of age. The PLQ does not knowingly collect personal information from children under 13 years of age. In any case, we encourage parents and guardians to participate in their children’s activities and to supervise them when browsing the Internet. Parents can access the information provided by their minor children, as well as correct or delete it. They can also request that we no longer contact them, where applicable. The Contest is for adults only.

Facebook and Links to Other Websites

This website may contain links to other websites. By clicking on these links, you will automatically be redirected to these websites. Please take the time to read the privacy policies of these websites, as they may differ from this Privacy Statement.

This Privacy Statement does not apply to the collection, use and retention of your personal information on Facebook or any other similar platform. Please also take the time to read the policies of Facebook or other platforms regarding this matter.


Should you have any questions about these Terms of Use; access to personal information; the collection, use and disclosure of personal information; how to file a complaint; updating your personal information or retracting your consent to receive communications from the PLQ, please contact our privacy officer as follows:

  • 555 Roland-Therrien Blvd.
  • Suite 415
  • Longueuil, Quebec J4H 4G3
  • Phone: 418-647-2727
  • lelait@lait.qc.ca

We will do our best to process your request as quickly as possible.

Last updated: July 10, 2014